businesses of all sizes have multiple ways to market their products, digital marketing, and traditional marketing methods, digital marketing include social media marketing which is the most effective way with different channel like Facebook, twitter, Instagram, LinkedIn, snapchat, YouTube and Pinterest, nowadays any brand wants to reach out their audience need to have an online presence.
Social media channels not only enable users to connect with each other beyond the network but also let people communicate with brands and give their review about the product so before you take your step with online marketing you should ask yourself is your target audience using social media platforms?
Refer to STATISTA studies “the number of social media users worldwide in 2018 is 4.021 billion and the number of social media users worldwide in 2018 is 3.196 billion, in Egypt the number of internet users increased to reach 47.4 million and the number of social media users reached to 35 million.
So how many benefits you will get after using social media marketing for your business?
You can get more benefits as...
The best thing to have is two-way communication with your Target audience, Consider to 35 million people cross social media channel you have the opportunity to know how much the consumer like your product by getting reviews on FB page, improve your services, connect with your consumers, and help them to find your stores, by the way, the communication build a prefect relationship between the brand and consumers.
Reliable insights help you to know your progress, problems and give you advises to improve marketing strategies to get the best results.
Brand awareness is the best way to make people recognize company’s product or service, cross Social media you can measure the level of consumer consciousness of a company and comparing that with competitors which helps you making a suitable strategy to spread your presence in the market.
People on social media connect with other people and brands so when the brand post new campaign or story anyone who follow your account or like your page can see it, or you can use promote options to reach new potential customers who will be aware of the products and connect with you to get that product instead of searching other places to find it.
Business with strong presence on social channel are viewed as trusted product by consumer who need to buy.
Online ADS isn’t a cheap way but its fastest way to promote your products online, you only need strong content and best targeting to reach the right audience and save the most of your budget.
After finishing your ads campaign you can measure what you spent and the income of the ads campaign.
You can follow what your competitors activities “offers, new products and problem “ that keeps you up to move speed and find the best time to show your offers.