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Digital Marketing

Digital marketing become one of the most important pillars which any idea or business can reach people with more effective ways for achieving higher profits, digital marketing reliance on Internet usage growth, which includes many channels that help expansion project.
Digital marketing work on easy access to customers in the place and time that targeted by the project and increase the chances of making the most of technological progress.

What is Digital marketing?


Simply, digital marketing rely on Internet marketing and types of different channels introduce easily connection between product and customers.
Digital marketing depends on more than one channel to assist in the implementation of the strategic objectives that have been planned, by using digital tactics and channels are selected depending on where the customer spends much of their time online and the type of product.

What are the types of digital marketing?


1- Social Media Marketing:

 
Using social media in the marketing has more advantages that distinguish digital marketing, because networking sites users is increasing continuously and comprehensively for all target groups of different types.
So social media is one of the most important type of digital marketing, using social platforms in communicating, information about product or service and increase brand awareness and share this information among users either to talk about or share messages in different Networking sites.
There are many social media channels like Facebook, Twitter, Instagram, Snapchat, Pinterest and Google plus... Etc. but using these channels depends on the place and people interests and product, any channel of them has its Target audience and specific content.
The power of Social Media Marketing depends on understanding the nature of the market and business target audience.

2- Content Marketing:


Define people by brand or product or project needs to mildly marketing content creator takes the user to imagine this product as he reads a book and live with its specifications, as the content creator can choose the tone of voice and creating various types of content “brand awareness, traffic, lead generation and blog posts” which made meet the customer needs that turn him to become an Ambassador for the product.


3- Search Engine Optimization (SEO):


Ranking your website in various search engines like Google, Yahoo and Bing to be located internally optimized website in terms of content and keywords and frequency and improve existing images in the site where the show sites depends on following to the rules for the search engines this is the job of SEO is the process of Responsible rank sites in any specific research .words in search engines

4- Search Engine Marketing (SEM):


SEM is one of the most popular types of paid search engine marketing, especially Google AdWords, which is different from SEO, that consider an unpaid procedure.


5- Pay-Per-Click Advertising (PPC):


Pay-Per-Click Advertising is a marketing method of increasing traffic to website, where he pays for each click on the links of the site, more species used is Google AdWords can also advertise on social networking sites is an example Facebook, Twitter… Etc, depending on the target audience on different channels. 


6- Affiliate Marketing:


Although Affiliate Marketing methods of digital marketing funded but differs from the PPC, affiliate marketing depends on the performance and the Publisher gets Commission for marketing products or services on the sites while PPC depends on increasing traffic on the site and pay the advertiser on each click on the links In the ad.
Most people who treated in the affiliate marketing are bloggers and owners of websites with high traffic where contracted to show advertisers ' products for people who follow them.


7- Email Marketing:


Email marketing is one of the most important types of digital marketing where the field and the target audience are identified.  After that, a list of the e-mail address of each field then the work of the periodic content are provided definitions, updates, offers and tips of  their interests and sent to them, where Email marketing get the best results.

Choosing any type of digital marketing depends on the strategy which can work in more than one way to reach the goals and implementation strategies for more effective.

 


To know more about:

* What is the process of digital marketing?
*What is the key performance indicator (KPI) for each type of digital marketing?